| Judul | PENGARUH PENGETAHUAN PRODUK TERHADAP MINAT BELI MELALUI SIKAP PADA PRODUK KERAJINAN KERAMIK DINOYO KOTA MALANG |
| Pengarang | ELIZABETH VALENTINE Sunaryo, SE., M.Si., Ph.D Wahdiyat Moko, SE., MM Risca Fitri Ayuni, SE., MM., MBA |
| EDISI | 125020207111047 |
| Penerbitan | Malang : S1 Manajemen, 2016 |
| Deskripsi Fisik | 126 hal. :Illus. ;24 cm |
| ISBN | 125020207111047 |
| Subjek | Product Knowledge, Attitude, Intention to Buy |
| Abstrak | This research aims to determine the effect of product knowledge on intention to buy through attitude on ceramic products of Dinoyo-Malang, include direct and indirect effects. This research is explanatory research which explain the causal relation between the variables through hypothesis testing. This research use 150 respondents as sample taken from consumer population in Malang. Those samples were taken using a purposive sampling technique. Samples characteristics that chosen are those who were minimal 17 years old, knows about ceramic center of Dinoyo and products offered, and have an interest to buy ceramic products of Dinoyo. Test equipments that are used for testing the research instrument are validity test, reliability test and classical assumption test. Hypothesis testing are conducted with t test and the analytical methods that were used are path analysis. From the test concluded that product knowledge has direct significant effect on attitude. Attitude has direct significant effect on i |
| Lokasi Akses Online | Self access centre Lt.2 |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 125020207111047/S1/MJN | 658 ELI p | Baca di tempat | Self Access Centre Lt. 1 - Lantai 1 Gd. F | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000013803 | ||
| 005 | 20230414024031 | ||
| 020 | # | # | $a 125020207111047 |
| 035 | # | # | $a 0010-0423000176 |
| 082 | # | # | $a 658 |
| 084 | # | # | $a 658 ELI p |
| 100 | 0 | # | $a ELIZABETH VALENTINE |
| 245 | 1 | 2 | $a PENGARUH PENGETAHUAN PRODUK TERHADAP MINAT BELI MELALUI SIKAP PADA PRODUK KERAJINAN KERAMIK DINOYO KOTA MALANG |
| 250 | # | # | $a 125020207111047 |
| 260 | # | # | $a Malang :$b S1 Manajemen,$c 2016 |
| 300 | # | # | $a 126 hal. : $b Illus. ; $c 24 cm |
| 520 | # | # | $a This research aims to determine the effect of product knowledge on intention to buy through attitude on ceramic products of Dinoyo-Malang, include direct and indirect effects. This research is explanatory research which explain the causal relation between the variables through hypothesis testing. This research use 150 respondents as sample taken from consumer population in Malang. Those samples were taken using a purposive sampling technique. Samples characteristics that chosen are those who were minimal 17 years old, knows about ceramic center of Dinoyo and products offered, and have an interest to buy ceramic products of Dinoyo. Test equipments that are used for testing the research instrument are validity test, reliability test and classical assumption test. Hypothesis testing are conducted with t test and the analytical methods that were used are path analysis. From the test concluded that product knowledge has direct significant effect on attitude. Attitude has direct significant effect on intention to buy. Product knowledge has direct significant effect on intention to buy. Product knowledge has indirect significant effect on intention to buy through attitude. Direct effect of X variable on Z indicates that the higher of consumer knowledge on ceramic product of Dinoyo, it will form attitude in the products. Direct effect of Z variable on Y indicates that positive attitude consumers tend to form intention to buy ceramic products of Dinoyo. Direct effect of X variable on Y indicates that product knowledge and clear information about ceramic products of Dinoyo can cause consumers to buy. Indirect effect of X variable on Y through Z indicates that the attitude in product can be proved to mediation product knowledge on intention to buy. |
| 650 | # | 4 | $a Product Knowledge, Attitude, Intention to Buy |
| 700 | 0 | # | $a Risca Fitri Ayuni, SE., MM., MBA |
| 700 | 0 | # | $a Sunaryo, SE., M.Si., Ph.D |
| 700 | 0 | # | $a Wahdiyat Moko, SE., MM |
| 856 | # | # | $a Self access centre Lt.2 |
| 990 | # | # | $a 125020207111047/S1/MJN |
| No | Nama File | Nama File Format Flash | Format File | Action |
| 1 | Elizabeth Valentine (125020207111047).pdf | 125020207111047 | Baca Online |
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